Originally known as the Municipal Auditorium, the Convention Hall hosted many events, including the 1936 and 1948 Democratic National Conventions, and the 1940 and 1948 Republican National Conventions. Thus the building became known as Convention Hall. Martin Luther King Jr. spoke there, and The Beatles, The Grateful Dead and the Philadelphia Mummers each performed there. The Philadelphia Warriors and Philadelphia 76ers both played many of their games in the arena; the 1960 NBA All-Star Game was played there.

President Lyndon B. Johnson spoke at a campaign appearance on August 29, 1964, at Convention Hall. He appeared at the Hall alongside many notable Philadelphia and Pennsylvania Democratic leaders. Four days later, The Beatles played the venue on September 2, 1964, during their first tour of the United States. Tickets went on sale in May 1964 and sold out within 90 minutes. The Rolling Stones played Convention Hall on May 1, 1965, during their third American tour.

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