William J. Scheffer was an American editor, known for his work as the editor of Reach Basketball, a prominent basketball publication during the early 1900s. Scheffer was born in 1875 in Ohio, and he graduated from Ohio Wesleyan University in 1897.

After working for several years in journalism, Scheffer was hired as the editor of Reach Basketball in 1905. Under his leadership, the publication grew in popularity and became the go-to source for information on basketball in the United States. Scheffer was known for his dedication to accuracy and his commitment to covering all levels of the game, from high school to professional.

One of Scheffer's most significant contributions to the sport was his role in establishing the first professional basketball league, the National Basketball League (NBL), in 1937. Scheffer, along with several other basketball officials, worked to create a league that would provide a stable and competitive environment for professional basketball players.

In addition to his work with Reach Basketball and the NBL, Scheffer also served as the editor of Spalding's Official Basketball Guide from 1909 to 1937. This publication was another essential resource for basketball fans and players, providing information on rules, strategies, and player profiles.

Scheffer's impact on basketball cannot be overstated. Through his work as an editor and a basketball official, he helped to shape the sport into what it is today. His dedication to accuracy, fairness, and professionalism set a high standard for sports journalism and administration, and his legacy continues to inspire those who love the game of basketball.

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