Stram's professional coaching career took off when he became the head coach of the Dallas Texans in the American Football League (AFL) in 1960. The team, owned by Lamar Hunt, was one of the eight original AFL franchises. Stram's innovative strategies and charismatic leadership quickly set him apart. In 1963, the franchise relocated to Kansas City and became the Chiefs, a team with which Stram would become synonymous.
Under Stram's guidance, the Kansas City Chiefs became one of the most competitive teams in the AFL. He was known for his creative offensive strategies, including the introduction of the moving pocket and the two-tight end set, which were revolutionary at the time. Stram's ability to adapt and innovate was instrumental in the Chiefs' success during the 1960s.
The pinnacle of Stram's career came in 1969 when he led the Chiefs to victory in Super Bowl IV. The Chiefs defeated the Minnesota Vikings 23-7, and Stram's sideline antics, captured by NFL Films, became legendary. His enthusiastic and colorful personality was on full display as he famously urged his team to "keep matriculating the ball down the field." This victory solidified his reputation as a master tactician and a charismatic leader.
Stram's tenure with the Chiefs lasted until 1974, during which he amassed a record of 124 wins, 76 losses, and 10 ties. His teams won three AFL Championships (1962, 1966, and 1969) and appeared in two Super Bowls. Stram's influence extended beyond his own team; he played a significant role in the AFL-NFL merger, advocating for the integration of the two leagues.
After leaving the Chiefs, Stram took on the role of head coach for the New Orleans Saints in 1976. His time with the Saints was less successful, as the team struggled to find its footing. Stram's tenure in New Orleans lasted only two seasons, and he was dismissed after compiling a 7-21 record.
Following his coaching career, Stram transitioned to broadcasting, where he continued to share his football knowledge and enthusiasm with fans. He worked as a color commentator for CBS and later for Westwood One's radio broadcasts of Monday Night Football, where his insights and engaging personality endeared him to a new generation of football enthusiasts.
Hank Stram's legacy in professional football is characterized by his innovative approach to the game and his ability to inspire and lead his players.
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