Gord Ash's career in Major League Baseball is best known for his tenure as the general manager of the Toronto Blue Jays. Ash, a native of Toronto, began his journey with the Blue Jays organization in 1978, initially working in the ticket office. Over the years, he climbed the ranks within the organization, gaining experience in various departments, including public relations and baseball operations. His deep understanding of the team's inner workings and his ability to navigate the complexities of baseball management eventually led to his appointment as the general manager in 1994.

During his time as general manager, Ash faced the challenging task of maintaining the Blue Jays' competitive edge in the American League East. The team had experienced tremendous success in the early 1990s, winning back-to-back World Series titles in 1992 and 1993. However, by the time Ash took over, the team was in a period of transition, with several key players having moved on and the organization needing to rebuild its roster.

Ash's approach to team management involved a mix of developing homegrown talent and making strategic acquisitions. He was responsible for drafting and nurturing young players who would eventually become integral parts of the team. Additionally, Ash made several trades and free-agent signings in an effort to bolster the roster. Despite these efforts, the Blue Jays struggled to replicate their earlier success during his tenure, often finishing in the middle of the pack in their division.

One of the notable challenges Ash faced was the financial constraints imposed by the team's ownership. The Blue Jays were not able to compete with the larger payrolls of teams like the New York Yankees and Boston Red Sox, which made it difficult to attract and retain top-tier talent. This financial reality forced Ash to be resourceful and strategic in his decision-making, often relying on the development of younger players and seeking value in trades and free-agent signings.

Ash's tenure as general manager came to an end in 2001 when he was replaced by J.P. Ricciardi. Despite the lack of playoff appearances during his time at the helm, Ash's efforts to maintain a competitive team in a challenging environment were recognized within the baseball community. After leaving the Blue Jays, Ash continued his career in baseball management, joining the Milwaukee Brewers as an assistant general manager, where he contributed to the team's operations and player development strategies.