In 1933, Bauer Hockey revolutionized the industry by introducing the first skate with a blade permanently attached to the boot, a design innovation that set them apart from competitors. This development simplified the process of skate assembly and maintenance, making it more accessible for players at all levels. The new design quickly gained popularity, establishing Bauer as a trusted name in hockey equipment.
Throughout the mid-20th century, Bauer continued to innovate and expand its product line. The company focused on improving the quality and performance of its skates, incorporating new materials and technologies to enhance player experience. By the 1960s, Bauer had become a leading manufacturer of hockey skates, favored by both amateur and professional players.
In 1994, Bauer Hockey was acquired by Nike, a move that further propelled the brand into the global spotlight. Under Nike's ownership, Bauer benefited from increased resources and marketing power, allowing it to expand its reach and influence in the hockey world. The collaboration led to the development of new products and technologies, including advanced skate designs and protective gear.
Despite the success under Nike, Bauer's journey took another turn in 2008 when it was sold to a private equity firm, Kohlberg & Company. This transition marked a return to the brand's roots, with a renewed focus on hockey-specific innovation and development. Bauer continued to thrive, introducing cutting-edge equipment that catered to the evolving needs of players.
Bauer Hockey's influence extends beyond product innovation. The brand has played a vital role in supporting the growth of ice hockey globally. Through sponsorships and partnerships with leagues, teams, and players, Bauer has helped to promote the sport and inspire the next generation of athletes. The company's commitment to quality and performance has made it a trusted choice for players at all levels, from youth leagues to professional teams.
Today, Bauer Hockey remains a leader in the industry, known for its high-quality equipment and dedication to advancing the sport.
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196 issues
1927-2024
Bauer was the first hockey company to begin producing hockey skates in which the blade was permanently secured to the...
/ Bauer was the first hockey company to begin producing hockey skates in which the blade was permanently secured to the boot. The boot and blade were made by Bauer. In years following, Bauer Skate's top line was originally marketed under the trade name "Bauer Supreme". The company was further popularized by the prominence of Bobby Bauer, a family member through marriage, as a Bauer married a Bauer, and Hockey Hall of Fame member who starred for the Boston Bruins in the 30s and 40s.
In the 1960s & 70's, the company paid superstar Bobby Hull to endorse their skates. As well superstars Bobby Clarke and Bernie Parent of the Flyers, Guy Lafleur of the Canadiens and Walter Tkaczuk and Brad Park of the Rangers were signed to endorsement contracts by Pro Department Manager Bill Vanderburg. These moves, and the introduction soon after of the TUUK chassis, ushered in a new era for the company.
Then in the early 1970s, Jim Roberts, also of the Canadiens, began wearing the TUUK blade. High-profile teammates Guy Lafleur, Steve Shutt and Jacques Lemaire soon followed. By 1995, the various Canstar skate brands (Micron, Bauer, etc.) had a 70% NHL market share while their TUUK and ICM holders combined for a 95% share. (Note: Bauer no longer offers the ICM holder on player skates, although it is still offered with goalie skates, in addition to the TUUK cowling.)
In 1994, Bauer began producing the perforated TUUK chassis, which is the piece of equipment that connects the steel blade to the actual boot of the skate. This allowed skates to be made lighter, as well as more durable.