Under Modell's ownership, the Browns experienced both highs and lows. In the early years, the team was competitive, making several playoff appearances. However, as the years progressed, the Browns struggled to maintain consistent success on the field. Despite this, Modell was instrumental in negotiating television contracts that greatly increased the NFL's revenue and popularity. His background in television helped him understand the potential of broadcasting rights, and he played a role in the NFL's rise as a major entertainment entity.
One of the most controversial decisions of Modell's career came in 1995 when he announced the relocation of the Browns to Baltimore. This move was met with outrage from Cleveland fans and resulted in legal battles and intense public scrutiny. The team was rebranded as the Baltimore Ravens, and Modell's decision left a lasting impact on his legacy. Despite the controversy, the Ravens found success in Baltimore, winning the Super Bowl in the 2000 season.
Modell's influence extended beyond team ownership. He served on several NFL committees, including the Broadcast Committee, where he was involved in negotiating television deals that shaped the league's financial landscape. His efforts contributed to the NFL's growth into a multi-billion-dollar industry.
In Baltimore, Modell was seen in a more positive light, as he helped bring football back to the city after the Colts' departure in 1984. The Ravens quickly became competitive, and their Super Bowl victory in 2001 was a testament to the team's strong management and talent acquisition.
Throughout his career, Modell was known for his business acumen and ability to navigate the complex world of professional sports. His decisions were not without controversy, but his influence on the NFL's development and the sport's relationship with television cannot be understated.
Art Modell passed away in 2012, leaving behind a complex legacy.
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