President Carr brought up a new promotional item that was being developed through his office in Columbus, Ohio. That fall Carr helped in the release of a NFL publication titled “Who’s Who in Major League Football.”
The publication was authorized and distribution by the National Football League and all nine NFL teams would cooperate with President Carr in getting this unique publication finished.
Carr made an agreement with B.E. Callahan Publishers in Chicago, Illinois to produce the magazine. They published the Major League Baseball’s version, Who’s Who in the Major League, so it was a logical choice. The baseball version was very popular with fans and Carr wanted to produce a football version to get his league, its teams and players, more publicity. The yearly publication would list every player on every team in the big leagues and include photos and bios. Carr was excited about seeing his league and players getting the same attention.
Edited by Harold “Speed” Johnson- former sports writer for the Chicago American- who was editor-in-chief of the Who’s Who in the Major Leagues series. To help him with some of the writing he hired Wilfrid Smith, a sportswriter for the Chicago Tribune, who also played six seasons in the NFL with Muncie Flyers, Hammond Pros, Louisville and the Chicago Cardinals. After his playing career ended Smith joined the Tribune in 1926.