1988 Chrysler New Yorker: Luxury Sedan with Advanced Features and Care
The 1988 Chrysler New Yorker advertisement highlights the vehicle's luxury, featuring a front-wheel drive, electronic fuel-injected V6 engine, and an exclusive Ultradrive automatic transmission. It emphasizes the car's advanced features and smooth performance, promising a sophisticated driving experience. The ad introduces the "Car Buyer's Bill of Rights," asserting consumer rights for fair treatment, honest service, and effective grievances handling. Additionally, it promotes Chrysler's Crystal Key program, which boasts a more comprehensive owner care plan than competitors like Rolls Royce and Mercedes. This includes a five-year, 50,000-mile basic car warranty, covering numerous components. The ad promises no deductible for warranty service, enhancing customer confidence. It also outlines protections for rust and body issues over seven years or 100,000 miles, and assures dedicated customer service available 24/7.