Travelers Insurance Highlights NFL Man-of-the-Year Award with Lynn Swann
The Travelers Insurance advertisement from the 1988 Super Bowl Program highlights the esteemed NFL Man-of-the-Year Award, a prestigious accolade representing excellence in professional football and community commitment. The ad features notable player Lynn Swann of the Pittsburgh Steelers, emphasizing his recognition alongside other luminaries such as Johnny Unitas, Fran Tarkenton, and Lem Barney. This award symbolizes not just athletic prowess, but also dedication to civic engagement, underlining the values Travelers aims to reflect in its corporate identity. The campaign promotes the importance of recognizing players who exemplify both skill and service to the community. The advertisement suggests that Swann and his peers set a standard for future athletes to emulate, reinforcing the connection between sportsmanship and social responsibility.