Vintage Budweiser Ad: "This Bud's For You" 1987 Beer Promotion
The 1987 Budweiser advertisement titled "This Bud's For You" features a prominently displayed Budweiser beer bottle, highlighting its iconic branding. The advertisement utilizes vivid imagery, showcasing the bottle surrounded by ice and bubbles, emphasizing freshness and refreshment. Budweiser, known as the "King of Beers," has a long-standing reputation within American beer culture, making it a popular choice among consumers. The tagline “This Bud's For You” serves as a direct appeal to the audience, suggesting a shared enjoyment of the product, particularly in social and celebratory contexts, such as the Super Bowl. The ad was part of the marketing strategy surrounding Super Bowl XXI, which took place on January 25, 1987, featuring a matchup between the New York Giants and the Denver Broncos at the Rose Bowl in Pasadena, California.