Rawlings Vintage Advertisement: Promoting Quality Since 1959
The 1959 advertisement for Rawlings Sporting Goods Company emphasizes the quality and reputation of its products, highlighting a legacy of excellence that spans over 60 years. The ad features a bold statement declaring that “Nothing else says QUALITY quite so convincingly,” positioning Rawlings as a premier choice for athletes and sports enthusiasts. It promotes the brand as “The Finest In The Field,” suggesting superior craftsmanship and reliability in their sporting goods, particularly focusing on baseball equipment. The advertisement lists major cities where Rawlings has a presence: St. Louis, New York, Los Angeles, Dallas, and Chicago, indicating the widespread distribution and accessibility of their products across the United States. The design reflects the marketing trends of the era, with a simple yet striking graphic element showcasing the Rawlings logo, which has become synonymous with quality in sports equipment.