1957 Vintage Budweiser Ad: "Treat Yourself to the King of Beers!"
The 1957 vintage magazine print ad for Budweiser, featured in the Sporting News Baseball Ball Guide, presents a promotional image with the slogan "Treat yourself to the King of Beers." This advertisement highlights the Budweiser brand, produced by Anheuser-Busch, indicating its popularity and position in the market as a leading choice among consumers. The visual aspect includes an attractive man savoring a glass of Budweiser, which is being poured from a can into the glass, suggesting refreshment and enjoyment. The ad aims at the baseball audience, emphasizing leisure and social experiences typically associated with drinking beer, especially during the summer baseball season. The geographic markers point to Anheuser-Busch’s headquarters in St. Louis, Missouri, with mentions of Newark and Los Angeles, indicating distribution areas.