1948 GE Ad: L-69 Floodlights for Stadiums, Cost Effective Lighting
This advertisement from the 1949 Sporting News Baseball Ball Guide promotes the General Electric Type L-69 floodlights, emphasizing their role in enhancing night baseball games by bringing out larger crowds. It appeals to professional teams and stadium managers, highlighting the cost-efficiency and performance of these lights, which deliver more illumination per unit. The ad underscores the operational savings as these floodlights require fewer units and maintain lower maintenance needs annually, ensuring longer-lasting performance. This was a period when night games were becoming increasingly popular, allowing fans to enjoy baseball outside typical daytime hours. Schenectady, New York is noted as a point of contact for further information, suggesting GE's central role in sports lighting innovations.