Vintage 1947 Coca-Cola Ad Featuring Refreshing Boy and Classic Bottle
The advertisement from the 1947 Sporting News Baseball Ball Guide features a Coca-Cola promotion, highlighting the beverage's refreshing nature. It invites readers to "Have a Coke" and promotes the idea of taking a break with the tagline "Enjoy the Pause that Refreshes." The imagery includes a stylized depiction of a young boy alongside a Coca-Cola bottle, which emphasizes the company's branding and connection to uplifting moments. At this time, Coca-Cola was heavily marketed to sports fans, leveraging its association with leisure activities like baseball games and summer events. The advertisement reflects a post-World War II America that was experiencing economic growth and cultural shifts, including increased consumerism.