1946 Coca-Cola Ad Featuring Boy with Bottle Cap Hat

This 1946 advertisement for Coca-Cola, featured in the Sporting News Baseball Ball Guide, emphasizes the appeal of the beverage as a refreshment during a time when America was embracing post-war leisure activities. The ad presents Coca-Cola as "ice-cold," "pure," and "delicious," positioning it as the drink that refreshes "America's favorite moment." It suggests that Coca-Cola is synonymous with relaxation and enjoyment, creating a sense of community where "everybody welcomes the refreshed feeling." The illustration features a child with a Coca-Cola bottle cap on his head, aiming to evoke a playful and light-hearted atmosphere. The phrase "You taste its quality" reinforces the brand's commitment to delivering a satisfying product.