Spalding Vintage Tennis Racket Ad from 1948 Highlights Equipment Features
The 1948 advertisement from Sportfolio promotes the new innovations in tennis equipment by A.G. Spalding & Bros. at a time when tennis was gaining popularity. It features the Spalding and Wright and Ditson brand rackets that incorporate a new "rawhide overlay" on the shoulders, designed to maintain tighter string setups for extended periods. Additionally, techniques like "fiber welding" and "fiber sealing" are highlighted to enhance racket performance by providing extra power. The advertisement encourages consumers to purchase these rackets through local dealers or tennis professionals. It also advertises a complimentary copy of the 1948 Sports Show Book, set to go to print soon, providing further details on upcoming sports events and equipment.