1948 Spalding Sports Show Ad Featuring Baseball and Casey Stengel
The Spalding Sports Show advertisement from the 1948 Sportfolio publication features a humorous exchange between a pitcher and the well-known baseball manager Casey Stengel. The dialogue illustrates a scenario where Stengel questions the type of ball that was thrown to a slugger, leading to a clear emphasis on the Spalding brand. The ad highlights the prestige of Spalding baseballs, noting that they have been the official ball for the National League since their inception, endorsed by Ford C. Frick, and have held official status in the American League through Reach since the 1947 season. The playful tone of the illustration and message seeks to establish Spalding as the leading brand in baseball equipment, reinforcing its historical significance in the sport.