Vintage Ad for U.S. Pro-Keds Basketball Shoes Featuring George Mikan
The advertisement features George Mikan, known as "Mr. Basketball" and "Old 99," promoting U.S. Pro-Keds basketball shoes. Mikan, a prominent figure in basketball history, emphasizes that these shoes are a "9-point favorite," highlighting their endorsement by a respected player. The ad showcases a design featuring the U.S. Pro-Keds shoe alongside a visual of players in action, illustrating a competitive basketball environment. Several shoe attributes are touted, including patented PowerLift technology, a molded concave suction sole, shockproof arch cushioning, and a scientifically designed foot-conforming last. Additional features listed are a ventilating eyelet system, loose-lined uppers, and an extra-thick heel cushion. This advertisement, taken from the 1959 Official NCAA Collegiate Basketball Guide, reflects the era's focus on performance and athleticism in sports gear, positioning Pro-Keds as a leading choice amongst basketball players.