Stay Refreshed with Coca-Cola: Vintage 1957 Sports Drink Ad
The advertisement for Coca-Cola, featured in the 1957 Official NCAA Collegiate Basketball Guide, promotes the drink as a refreshing choice for athletes and sports enthusiasts during a time when basketball was gaining popularity in the United States. The ad emphasizes the connection between sports and Coca-Cola, encouraging individuals to "Play refreshed." Various athletes are depicted participating in different sports, including basketball, baseball, tennis, and football, showcasing the broad appeal of Coca-Cola across a range of activities. The imagery of athletes engaging in energetic sports reinforces the message that Coca-Cola is a perfect beverage for maintaining energy and hydration. The ad features a prominent Coca-Cola bottle, making it instantly recognizable.