1957 MacGregor X10L Basketball Vintage Ad for NCAA and NBA Seasons

The advertisement for MacGregor X10L Basketballs from the 1957 Official NCAA Collegiate Basketball Guide highlights the product's consistent quality and performance. Emphasizing the claim that these basketballs are "always identical," "always the same 'feel,'" and "always the same rebound," the ad seeks to assure players and coaches of their reliability for the 1956 season. Notably, it mentions that these basketballs were used at Madison Square Garden for the 17th consecutive year, underscoring their status as the official basketball for all intercollegiate games. This indicates a strong connection between the product and significant collegiate sporting events, particularly those held in a prestigious venue like Madison Square Garden. The advertisement concludes with a mention of MacGregor's broader range of sports equipment encompassing basketball, football, golf, baseball, and tennis, reflecting the company's commitment to quality across various athletic disciplines.