1957 Wilson Basketball Ad Featuring Grip-Tite Technology for Performance
The advertisement for Wilson Basketball from the 1957 Official NCAA Collegiate Basketball Guide prominently features the Wilson Jet basketball, highlighting its exclusive Grip-Tite process. This innovative technology is designed to provide players with a secure grip, even in wet conditions, ensuring that athletes can maintain control of the ball during intense play. The ad is a reflection of the mid-1950s era of basketball, showcasing Wilson Sporting Goods Co., based in Chicago, with branch offices in major cities like New York and San Francisco. The focus on player performance through equipment advancement aligns with the growing popularity of college basketball during this period, where teams were gaining recognition and fan support.