1954 Coca-Cola Vintage Ad: Refreshing Sports and Fun Activities
The 1954 Coca-Cola advertisement featured prominently in the NCAA Collegiate Basketball Guide promotes the beverage as a refreshing companion for athletes. The ad utilizes the slogan "Play refreshed," emphasizing the invigorating qualities of Coca-Cola. It displays a classic bottle of Coca-Cola, alongside colorful silhouettes of various sports activities, including basketball, swimming, and baseball, illustrating its appeal to a broad athletic audience. Key figures in sports culture are evoked through these activities, targeting both male and female consumers. The ad asserts that Coca-Cola, also referred to as "Coke," is synonymous with refreshment during strenuous activities, with a tagline suggesting that consumers can use either term interchangeably.