Vintage 1954 MacGregor Sports Equipment Basketball Print Ad
The 1954 advertisement for MacGregor Sports Equipment introduces the X10L basketball, highlighting its design features, which include a treated leather surface for enhanced grip control. The ad prominently states that the X10L is the official basketball used in intercollegiate games held at significant venues such as Madison Square Garden in New York and Convention Hall in Philadelphia. The basketball's quality is underscored by its branding as "official," signifying its acceptance in collegiate athletics. The marketing emphasizes the ball's reliable performance, aiming to attract athletes and institutions looking for premium equipment. Given the context of competitive college basketball in the mid-20th century, when the NCAA was solidifying its role in collegiate sports, the advertisement reflects the importance of high-quality sporting goods during this period.