1954 U.S. Royal Tread Keds: Innovative Basketball Sneakers for Performance
The 1954 advertisement for U.S. Royal Tread "Pro Keds" basketball sneakers emphasizes innovative features designed to enhance athletic performance. The shoe includes a revolutionary tire-tread sole, promoting faster movement and improved traction on the court. It highlights a flexible design with individualized blocks that assist players in quick stops and directional changes. The ad points out its large pivot pads, which facilitate better turning and support for enhanced agility during games. Extra support is provided at the arch and heel, with pull-up side stays ensuring comfort during extended use. The design also incorporates breathable elements and a lightweight structure, catering to player needs for speed and comfort. The availability of various color laces—blue, red, gold, black, and white—allows for customization, appealing to different teams and preferences. U.S.