1948 CCM Prolite Ice Hockey Skates Vintage Print Advertisement
The 1948 advertisement for CCM hockey skates and sticks highlights the CCM "Prolite" skate, designed with safety in mind, featuring blades milled from steel that can withstand shock and strain. The skates are noted to be exceptionally light but durable, incorporating the Tackaberry shoe made from fine kangaroo leather. The advertisement references the Toronto Maple Leafs, winners of the 1947 Stanley Cup and emblematic of professional hockey triumphs, and the Montreal Canadiens, champions of the 1946-47 National Hockey League season. These references underscore the skates' endorsement by elite players and their integration into professional hockey culture. Additionally, CCM promotes their laminated hockey sticks, which are suggested to be the choice of champions across the sport.