1948 Who's Who in Hockey: Essential Guide for Every Fan
The 1948 advertisement for "Who's Who in Hockey," edited by James C. Hendry, serves as a promotional piece for hockey enthusiasts. It highlights the publication as the official companion book of the National Hockey Guide, providing an essential resource for fans and professionals alike. The text emphasizes the comprehensive nature of the book, detailing that it includes complete life records for players from various leagues, including the National Hockey League (NHL), minor leagues, and the American Hockey League (AHL), covering both the regular season and playoffs. This reflects the growing popularity of hockey in North America during the late 1940s, following the end of World War II, when sports began to regain their prominence. The ad also directs readers to procure the publication through local arenas or newsstands, or alternatively, directly from The Copp Clark Co. in Toronto, Canada.