Marketing Tuberculosis Care in 1932 Albuquerque: A Health Initiative
The 1932 advertisement from The Literary Digest promotes Albuquerque, New Mexico, as a health destination for tuberculosis patients. It emphasizes the city’s favorable climate, characterizing it as a "friendly little city in the very Heart of the Health Country." This promotional piece highlights the conducive outdoor living conditions year-round, with mild winters and cool summer nights suitable for rest. The text suggests that many individuals have restored their health in Albuquerque, positioning it as a preferable choice over other health resorts, particularly in terms of costs and accommodations. The advertisement encourages readers to request a free booklet titled "Sunshine and Health," providing detailed information about living in Albuquerque, including its health benefits and local spirit. The contact details for the Albuquerque Civic Council at the Sunshine Building further facilitate inquiries, underscoring the city's outreach efforts to attract those seeking recovery from tuberculosis.