Vintage Chesterfield Cigarettes Ad Featuring Russ Hodges and Ernie Harwell
The advertisement for Chesterfield Cigarettes features prominent sports announcers Russ Hodges and Ernie Harwell, emphasizing their connection to baseball and specifically the New York Giants. It promotes Chesterfield as "the Baseball Man's Cigarette," highlighting its qualities with the slogan ABC: Always Milder, Better Tasting, and Cooler Smoking. The ad appeals to baseball fans by associating the product with the broadcasters who are integral to the game, reinforcing the message that smoking Chesterfield enhances the enjoyment of baseball. The radio stations mentioned, WMCA for all games and WPIX for television broadcasts, further solidify the brand's visibility and accessibility during the 1950 baseball season. The ad likely aimed to capitalize on the popularity of baseball during this era and the esteemed status of Hodges and Harwell, making Chesterfield a symbol of sports culture.