1968 Adirondack Bats Advertisement Featuring Willie Mays and Baseball Equipment
The 1968 advertisement for Adirondack Bats prominently features the "Big Stick," a top-quality baseball bat endorsed by professional players across all leagues. It emphasizes the bat's careful selection for optimal weight and balance, claiming it provides a competitive edge during critical moments in the game. The advertisement asserts the "Big Stick" is integral to the success of leading hitters, highlighting its reliability for athletes. The ad includes images of celebrated baseball player Willie Mays, known for his significant contributions to the San Francisco Giants. He is depicted in a batting stance, reinforcing the connection between high-performance equipment and professional gameplay. The advertisement is produced by Adirondack Industries, Inc., based in Dolgeville, New York, and appears in the 1969 edition of Heilbroner's Baseball Blue Book, a respected sports publication of the era.