1950s GE Ad Promoting Baseball Floodlighting for Increased Gate Receipts
The 1950 General Electric advertisement promotes their manual "Floodlighting Baseball," aimed at sports team owners and stadium managers. It emphasizes the importance of floodlighting in increasing gate receipts, enhancing the prestige of teams, and fostering team spirit. The ad contends that effective lighting schemes can significantly benefit athletic fields, therefore, boosting attendance and revenue. General Electric offers expertise and engineering plans to facilitate the installation of these systems. The advertisement suggests that proper floodlighting can double attendance figures as night games grow in popularity. It notes that the manual contains NEMA-authorized engineering information, reflecting a professional approach to stadium lighting. Readers are encouraged to request a copy of this manual, which showcases the company's dedication to advancing baseball infrastructure.